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Focoltone This 750-color palette was designed from the ground up to be ICC-compliant If your commercial printer supports Focoltone (an abbreviation for Four-color tone ), if your client is insistent on color consistency between printed material and packaging, and you, the designer, need some flexibility in choosing colors and tints, you might want to try this collection Trumatch The Trumatch process-color palette is made up of more than 2,000 printable colors Trumatch has specifically customized its color-matching system to suit the digital color industry using the Computer Electronic Prepress System (CEPS) The palette has 40 tints and shades of each hue Black is varied in 6-percent increments Web Safe The Web Safe Palette contains the 216 colors of the Web Safe color model Colors are defined using the hexadecimal scheme; one of six shades of each color (red, green, and blue) is combined together to create each color in the palette TOYO and DIC The TOYO and DIC color-matching systems are widely used throughout Asia Japan, in particular Each system contains its own numbering system and collection of different process colors The TOYO collection of colors has been developed using its own process ink colors The DIC (Dainippon Ink and Chemicals, Inc) brand of process color inks is divided into three categories: DIC, DIC Traditional, and DIC Part II

Although the W3 Consortium publishes standards, you might feel a little confined choosing from only 216 colors that are Web Safe Web Safe, by definition, means that these colors can be displayed accurately on a VGA monitor without color dithering, and that the colors display somewhat consistently whether you have color management on your computer turned on or off Realistically, three people on Earth still have a VGA monitor and a video card with less than 10MB of RAM Additionally, designers tend to work with designers, and very few of us don t run a color management system color management is actually at the core of CorelDRAW X4 and Windows 95 and later There s something commendable about playing to the cheap seats, but in actuality, very few designers bother with Web Safe colors Every day, millions of people post JPEG images to the Web that look just fine, and these JPEGs decidedly have colors that fall outside of Web Safe standards

Fiercely loyal Faithful and trustworthy Tolerant of people s differences Generous with their ideas and innovations Secure about themselves and where they are going Positive and focused Intelligent and accomplished Family oriented

CHAPTER 19:

This chapter covered a lot of ground in a few short sections The basic points worth remembering are summarized in the following list Niche markets offer great opportunities for small-scale title producers Find a niche that interests you and you can very likely nd an audience that shares your interest Permission marketing is a means of politely supplying information that a customer requests and then working to build a longterm relationship with that customer It is the opposite of interruption marketing, which tries to sell things to you by jarringly intruding on your attention and ramming home an indelible message The Internet offers a variety of ways to reach people with very specialized interested and to communicate with them inexpensively Opt-in mailing lists, free newsletters, useful Web site tools that attract a specialized audience, and search-term bidding can all help you reach your audience If you don t have the time or expertise to construct an entire ecommerce Web site, there are pre- built services that can have you online accepting credit cards in a couple of days Other methods, such as online auctions and services such as Amazoncom s zShops, can also work in some situations Press releases can get your product or business in the news Write the yourself and distribute them to key news outlets, or hire a service, such as Digital Works, to do this for you To avoid the search engine scramble, use a service, such as GoTocom, that lets you bid on selected search terms Targeted use of particular terms can attract the attention of exactly the kind of interests that your prospective customers will most likely have

Through dialogs, the Color docker, or an open Color Palette, you can manage your color collections The fastest way is to click the flyout arrow on a Color Palette and then choose Palette | Open from the pop-up menu This displays the Open Palette dialog, where you can browse what s available The pop-up menu also includes Save, Save As, Close, and New palette commands The Palette Editor, shown in Figure 19-7, is the ideal place to rework custom palettes In this dialog you can create, save, edit, and manage new and existing palettes using convenient command buttons While editing palette colors, you can also access CorelDRAW X4 s other color features

FIGURE 19-7